About the Campaign

About the Campaign

About the Campaign

The International Fund for Animal Welfare (IFAW) has been committed to the welfare of whales in Icelandic waters since 1990 when the organisation funded the first feasibility study into the potential for commercial whale watching in Iceland. The idea has always been to create a positive alternative to the cruelty of commercial whaling. Whaling resumed in Iceland in 2003 after a 13-year hiatus. This year, both fin and minke whale hunting are taking place, in part driven by tourist demand for whale meat which is sampled in Icelandic restaurants.

Meet us don’t eat us


Meet Us Don’t Eat Us is a joint project between IFAW and IceWhale, the Icelandic Whale Watching Association that was launched in Reykjavik in the summer of 2011. So far over 500 volunteers from 30 countries have participated in the project which runs mainly through the summer months in Reykjavik.

To date, we have collected more than 100,000 signatures from visitors and Icelanders pledging to not eat whale meat, and calling for the cruel and unnecessary whale hunt to end. We regularly deliver these signatures to the Minister of Fisheries to underline international and Icelandic opposition to commercial whaling.

Our aim is to end whaling in Iceland

We educate visitors on the facts about whale meat consumption in Iceland and encourage them to put down their forks in support of an end to commercial whaling. Tasting whale meat in Reykjavik restaurants is unnecessary, when in reality, this consumption is not that common and whale hunting is not a cultural tradition in Iceland.

Icelandic commercial whaling only started in 1948 with the company Hvalur inc. in Hvalfjordur. Before that time, most of the whaling around Iceland was conducted by Norwegian, English, Danish, Dutch and Basques fleets amongst others.

This positive approach shows that whale watching is the most sustainable way to enjoy whales

Although this is a serious subject, Meet Us Don’t Eat Us is an uplifting peer-to-peer campaign where we approach visitors and Icelanders in a constructive way, pointing out that the most sustainable way to enjoy whales is through responsible whale watching. By engaging in conversations, distributing informative material, promoting whale friendly restaurants and collecting signatures, our work urges Iceland’s Minister of Fisheries to end commercial whaling and encourage people to support whale watching. The result is that people can see how impactful their choices can be.

Whale watching and whale killing do not mix

All minke whales killed in Iceland are harpooned close to the whale watching area in Faxaflói Bay outside Reykjavik. These whales will never be seen again by whale watchers. IceWhale and its members are concerned about this issue and have continued to work closely with IFAW as a consequence.


Success as whale meat consumption in Iceland falls

Surveys show that tourist whale meat consumption has been cut in half since our project started, and we aim to further reduce this number. You can help by choosing a whale-friendly restaurant on your visit. When you are dining in downtown Reykjavik or at the Old Harbour, you will likely see our volunteers in action. Please show interest in their important contribution to whale protection and choose a whale-friendly restaurant when you are in Iceland. Your positive contribution is highly appreciated!

Not a tradition and few locals eat it, so why should tourists do so?

Since 2004, IFAW has carried out regular polling which shows clear progress in reaching Icelanders with our message that whales are worth more alive than dead. In 2017, only 1% of Icelanders said they had eaten whale meat (Gallup, October 2017) six times or more a year; 81% said they had never eaten it.

We have come far in recent years to reach the goal of ending commercial whaling in Iceland. Please join our campaign to protect whales. Thank you!

Will whale watching continue?

IceWhale – The Icelandic Association of Whale Watchers and IFAW – The International Fund for Animal Welfare, have cooperated closely for several years. The aim is to inform and educate Icelanders and tourists about key facts regarding whale meat consumption in Iceland and gain their support to end commercial whaling instead of contributing to it by tasting whale meat. Read about the Whale Friendly Restaurants campaign. If you have any questions or comments regarding these listings, or would like to add one, please don’t hesitate to message them at info@icewhale.is